Shopping for jewelry can be downright intimidating. Unless you’re a certified gemologist, it’s incredibly challenging to be able to value jewelry yourself, much less understand a lot of the jargon surrounding carats, color, clarity, cut, and the like.

Our co-founders, Ido Leshem and Ajay Alwani, share a combined 50 years of experience in the jewelry and diamond industries. And in half a century they’ve come to learn that rather than improve transparency and education, many retailers and wholesalers instead choose to markup their prices and consistently pass along their overhead to unknowing customers.

We believe there’s a better way to do business.

At Blingdd, our mission is not only to educate consumers, but also to simplify the entire process of buying and selling jewelry. We want to create a marketplace environment where everyone, retailers and consumers alike, can enjoy complete transparency and fair pricing.

And by fair pricing, we mean True Manufacturing Cost.

That’s right. Every piece of jewelry listed on our site is valued at it’s manufacturing cost. 

To do that, we created the Blingulator, a revolutionary market tool that calculates the True Manufacturing Cost of jewelry through parameters like gram weight, number of stones, manufacturing value, and much more. With it, retailers and wholesalers can move excess inventory onto our site where it becomes readily available to consumers with just the click of a button.

Now, through this disruptive model, instead of relying on overpriced quotes from retail jewelers or misinformation about a diamond, you can have all the information right at your fingertips!

Who do we work with?

Every retailer we work with is vetted by Blingdd using all the rules of the BPP (Best Practice Principles) and every piece of jewelry that's sold on Blingdd is inspected by our internal quality control team so you can rest assured that your jewelry is held to the highest standards.

To learn more about what you can expect from Blingdd, explore our Customer Service Offerings (LINK).

We believe that jewelry is meant to be enjoyed. With Blingdd, you can now enjoy every step of the process.

Ready to get your bling on? Start browsing our selection now!